Most people listen.
3% build.
397 episodes. 721,000+ downloads. Thousands of listeners. But in any industry, only 3% of people who consume content actually implement it, build on it, and change how they work because of it.
AOC was built for that 3%.
In every industry, across every platform, the pattern holds: roughly 97% consume and 3% create, implement, and lead. The 3% aren't smarter. They're not luckier. They make a different decision — to use what they learn, not just absorb it.
How You Know You're In
6 Signs You're in the 3%
This isn't a title you apply for. It's behavior you recognize.
You don't just listen — you implement.
You hear an episode and Monday morning you're testing the idea on a real job.
You build systems, not just projects.
You're thinking about how this scales, how to repeat it, how to teach it.
You share what you learn.
You forward the episode. You bring it up in the meeting. You're the one who says 'I heard something that changes how we should do this.'
You don't wait for perfect.
You ship it at 80%, learn from it, and iterate. Done beats perfect every time.
You take the long view.
You think in decades, not quarters. You're building something that outlasts you.
You run FLP — or something like it.
You plan your whole life, not just your business. Family, health, money, legacy — one board, one life.
Where the 3% Gathers
Two Ways to Step Up
AOC Master Facilitators
The community home for the 3%. Video library, live Q&As with guests, discussion threads, and the Turkey Toe retreat calendar. Free to join. Devon reviews every application personally.
- ✓Video Library — every key episode, searchable
- ✓Live Q&A Sessions with podcast guests
- ✓FLP community — Time Relationship tools
- ✓Turkey Toe retreat access
The Builder Table
20 seats. The inner circle for the people who aren't just implementing — they're leading the shift to Systems Built. Monthly sessions. Real numbers. No spectators.
- ✓Monthly working sessions with Devon
- ✓Peer cohort of 20 Systems Built leaders
- ✓Early access to EntryVision software
- ✓Turkey Toe private gathering
- ✓Andersen & manufacturer relationships
Special Invitation
If Devon put a mic in front of you —
this is your invitation.
Everyone Devon has interviewed for AOC is already part of the 3%. You shared your work publicly. You believed the industry needed to hear it. That's the 3% mentality. Now there's a table where that conversation continues — and your seat has been open since we started.
From Devon
“I've been putting out this show for almost a decade. I know who the 3% are — I can feel it in the DMs, in the conversations after events, in the people who show up twice. This community exists for you. The Builder Table exists for you. Stop watching from the sidelines and come build with us.”
Devon Tilly
Host, Art of Construction · Principal, G&D Investments
Ready to step up?
The community is free. The Builder Table has 20 seats. Devon reviews every application personally — this isn't a form that goes to a funnel.